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Welcome to ‘YOU TASTE THE TRUTH’

POLYPHENOLS PRIORITIZED

Our goal is to bring you EVOOs with the highest polyphenol levels

without sacrificing superb taste.

Our 100% guarantee is your assurance of our dedication to top quality, always.


EVOO=Extra Virgin Olive Oil



a lovely 3250 year old Olive tree on Crete

                                                                                                                                                               
Test your olive oil IQ..

It was an unpleasant shock to learn the truth about EVOO processing and labeling.

I’d heard EVOO was supposed to be ‘good’ for you. For almost 60 years  I’d been buying it off the grocery shelf, at the best possible

price of course. The oft repeated advice to “read the label”, reinforced my subconscious feeling of ‘getting it right’.

Mueller’s book, Extra Virginity, said real EVOO tasted wonderful. This did not match the taste of the oily liquid I’d been using.

Far more important though, was the news that what I’d been buying was NOT really EVOO. That spoiled fruit was being refined

at high heat with chemicals, to remove unpleasant tastes, was very unwelcome news to me. I decided to find out the truth for myself.

I had learned that EVOO from half ripe olives has the greatest health benefits. A stroke had recently taken my husband,

and I wondered if we had known more, could it have been avoided. At the same time I wondered if other people might feel the

same as I, with the same information.



Koroneiki olives in abundance. Kritsa, Crete


  As the best way to avoid being conned by some ‘expert’ along the way, it seemed wise to start with those companies already well respected and thoroughly ‘reviewed’ by Mr. Mueller.   If the EVOO tasted the way Mr. Mueller described, I decided I would import what I found and have blind tastings so others could discover the same truth for themselves but, I also decided to focus entirely and exclusively on the early

harvest. Health benefits plus taste demand freshness, and that is what we have.




endless square miles of olive trees in Jaen, Spain




old tree laden with olives




half ripe & loaded with nutrients