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EVOO=Extra Virgin Olive Oil
a lovely 3250 year old Olive tree on Crete Test your olive oil IQ..
It was an unpleasant
shock to learn the truth about EVOO processing and labeling.
I’d heard EVOO was supposed
to be ‘good’ for you and for almost 60 years I’d been buying it off the grocery shelf, at
the best possible price of course. The oft repeated government advice to “read the label”,
reinforced my subconscious feeling of ‘getting it right’.
Mueller’s book, Extra Virginity, said real EVOO tasted wonderful. This did not match the taste of
the oily liquid I’d been using.
Far more important though, was the news that
what I’d been buying was NOT really EVOO. That spoiled fruit was being refined at high heat with chemicals, to remove unpleasant tastes, was very unwelcome news. I decided to find out the truth for myself.
I had learned that
EVOO from half ripe olives has the greatest health benefits. A stroke had
recently taken my husband, and I wondered if we had known more, could it have
been avoided. At the same time I
wondered if other people might feel the same as I, with the same information.
Koroneiki olives in abundance. Kritsa, Crete
As the best way to
avoid being conned by some ‘expert’ along the way, it seemed wise to start with
those companies already well respected and thoroughly ‘reviewed’ by Mr. Mueller. If the
EVOO tasted the way Mr. Mueller described, I decided I would import what I
found and have blind tastings so others could discover the same truth for
themselves but, I also decided to focus entirely and exclusively on the early harvest. Health benefits plus taste demand freshness, and that is what we have.
endless square miles of olive trees in Jaen, Spain
old tree laden with olives
half ripe & loaded with nutrients